For example, in writing sales copy, you want to attract people to buy your product. So one thing you can do to improve your sales copy is by eliminating roadblocks for your customers. So what are the possible roadblocks that prevent your sales letters from conveying your message to the people? As what have been mentioned earlier, with all the competition out there, you want to make things as easy for your customers as possible. Most people would prefer to get all the information right away and would not want to read the 40-page letter just to find out what they can take advantage of.
The next time you write your sales copy, try applying this tip. In addition, try to use also some of the words in your quick start. For example, when a customer sees the word “discover” instead of “learn”, it sounds like a lot less work and a lot more fun.